In this and the next few posts I would like to communicate the value of business analysis in plain English.
I cannot overstate how important it is to be able to communicate your value quickly and effectively to all of the people you work with.
I knew that I had cracked it when when my mother and father-in-law both understood. This is not mean to be an ageist comment, merely a reflection of the fact that our industry is full of jargon that is very confusing for the man and woman on the street.
I started with a message of the value that I wanted to communicate:
Ensure the project driven has defined a clear business benefit that is aligned with the organisation’s strategy.
The plain english variety
This is still full of jargon so my next attempt was a simplified version of this:
Make the changes that make the business better (increases profits/cost reduction/regulation) and matter most to the business.
This sounded a lot clearer but it was suggested I should provide a visual analogy to bring the benefit to life.
I commissioned an animation to illustrate this using a simple example that everyone can recognise:
I will provide some more animations in future posts to illustrate the other benefits of business analysis.
Let me know whether you think this captures one of the benefits of business analysis. Feel free to use this to communicate the benefit of business analysis with your boss, your partners or any elderly relatives!!